For the first time, Big Data is free

The width of the sampling is equal to the width of the coverage.

From questionnaires to the most extensive information exchanged between friends

BUILDING A BRAND ON THE BASIS OF EMOTIONAL PERCEPTION

Ensures the alignment of all elements of the overall brand strategy for greater memorability and brand building.

EFFECTIVE AND TIMELY ACCEPTANCE OF DECISIONS

It allows to concentrate efforts of experts on branding on the necessary areas, really demanding optimization

LOGOTYPE TESTING

Make sure that the logo design you choose is visible and attracts the attention of customers. Test a lot of prototypes and improve the product.

DEVELOPMENT OF THE CONCEPT OF A NEW PRODUCT

Choose the best idea for a new product by testing a variety of options. When a promising idea is chosen, it is important to work out the whole concept: name, positioning, slogan, unique product advantages, its format and design.

EVALUATION OF THE CAPACITY OF NEW OR MARKET

Before launching a new product, you need to know whether there will be demand for it. Find out what clings the consumer now and what will cling to in the future, and determine the strategic direction of the development of the novelty through a wide range of solutions.

Successful promotion of the brand on the market is impossible without close contact with the audience. CloudPort solves this problem by allowing brands to communicate with customers in real time.

Due to the fact that video content provides the ability to obtain unique information and analyze it, brands have access to unique statistics and the Brand Lift report.

Advantages of video research

content saturation (6 times more information than with written responses) and the ability to see and hear the consumer in a natural environment.

Video research

It is fast, simple and applicable for all types of consumer research (customer research, customer experience, brand health, quantitative research)

Indicators:

Market loyalty

the number of unique users vouching for this brand to their friends

New market reach

an indicator shows the market segment influenced by loyal customer base of this brand

Presale

measures readiness of the audience to act upon the information about the brand

Brand awareness

measures changes in customer behavior towards the brand

Brand perception

measures changes in user interaction with the brand logo

Purchase intent

an indicator measuring the readiness of the audience to purchase goods and services offered by the brand

Level of competitiveness

an indicator that measures the number of users who choose this brand over other brands

Brand interest

an indicator that determines users desire to create video content for the brand

Campaign recall

an indicator measuring the market response to distributed campaigns

Unlike standard reports Brand Lift, CloudPort helps to solve two problems: the narrowness of the interviewed segment and the scarcity of answers to the proposed questions.

Due to the fact that people create content for their friends, brands pay only for content distribution without purchasing the rights to this content.

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Amrica Entertainment, the Amrica and Globlee logo are trademarks of Univec Inc., registered in the US and other countries. CloudPort is a service mark of Univec Inc. © 2018